Newmark manages a selection of luxury hotels, residences, reserves and lodges in Southern Africa and beyond. The portfolio includes a number of neighbouring properties in the V&A Waterfront, in addition to other trendy properties spread out in Cape Town, private game reserve offerings in Mpumalanga, Limpopo and Serengeti, a historic hotel in Graaff-Reneit, also located in the Eastern Cape, a chic property in the bustling Maboneng Precinct, Johannesburg as well as a beach-side lodge in Zanzibar.
Newmark is always looking to expand its collection and is therefore always on the look-out for new, suitable opportunities and developments.
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Newmark’s financial team has combined the conventional “penny wise, pound foolish” mindset with the modern statistical- and report-based approach to finance. The combination of these methods has resulted in a unique and effective financial offering.
The company constantly learns and grows by keeping abreast of current industry matters. It believes in enhancing knowledge and training staff at hotel level to understand the financial implication of every action taken. Newmark’s offering is complete and thorough and forms the core requirement for building a successful business.
Newmark’s financial offering includes:
Newmark’s Human Resources (HR) department offers guidance and assistance relating to any form of staffing matters at each of the properties within its portfolio. The company’s fine-tuned insight in this field stems from years of working with people from different backgrounds and cultural circumstances, and instilling a sense of unity and pride among staff members as representatives of a world-class brand. Its professional and highly trained HR personnel endeavour to maintain a high sense of staff morale for the benefit of each individual and the greater Newmark team.
The HR department’s areas of expertise include:
Revenue management helps to predict consumer demand to optimise inventory and price availability in order to maximise revenue growth. Newmark gathers information about the market so that hotel owners and managers can be proactive and use this information to adjust their products through their distribution channels to ensure they reach the right customers at the right time and at the right price.
Newmark offers the following revenue management assistance:
Newmark has a team of highly skilled individuals at the core of the business to handle all reservations for the hotels, residences, reserves and lodges in the portfolio. This efficient team is responsible for capturing the reservations in the appropriate system and notifying the relevant hotel or lodge of any special events or requests. This allows for a seamless process and ensures that guests’ stay is a memorable one.
The Operations Division is driven by the Newmark team’s vast expertise, which forms the backbone of the company’s extensive offering. If the role of operations is not actively fulfilled, all other efforts from financial management to marketing are fruitless. For this reason, operations management is a fundamental element within the Newmark package. Its operations management provides the foundation from which all other activities feed.
Newmark’s operations services include:
Leftclick is Newmark’s preferred ICT outsourcing partner. Leftclick currently manages the ICT infrastructure from end-to-end. This includes desktop and Back-Office Server support and management, LAN and WAN support as well as year-round support to guests for connectivity to the internet. Leftclick is also responsible for managing the group’s IT budget and risks, and the strategic roadmapping of technology services for potential implementation at any of the properties being managed.
With a clear vision and great enthusiasm, Newmark drives targeted and efficient sales campaigns on an ongoing basis. Its dedicated sales team ensures that the word is spread, encouraging action to be taken among each property’s audience. The company’s excellent reputation and years of experience underpin its efforts and support the success of its sales strategies. Newmark casts the net wide, with a targeted approach, ensuring local and international reach.
The company’s sales efforts include:
Newmark reaches the following markets:
Newmark attends the following domestic trade shows:
Markets for international sales calls, trade shows and road shows include:
Newmark has in-depth insight into the realm of marketing and keeps pace with the latest trends and developments. It has succeeded in growing its own brand into a globally esteemed “stamp of approval” within the hospitality industry, and pours the same energy and passion into marketing every property within its portfolio. Newmark illuminates each property’s unique aspects, reaching the correct target audience, while maintaining a unified vision and a solidified brand presence.
Newmark offers all properties within its portfolio the following services:
Newmark Hotels, Reserves & Lodges, a brand which boasts over 40 years of success since it was initially established as the Ambassador Group in 1972, is led by Neil Markovitz, its Founder and Managing Director. Neil undertook studies both locally and abroad, where he graduated with a Bachelor of Science in Hospitality Management.
After garnering international work experience, he returned to South Africa to take up an immense opportunity: He was responsible for the conception, project management and construction of the Victoria & Alfred Hotel in 1990.
Following this, he was appointed as General Manager of the Ambassador Hotel and subsequently, as General Manager of the Victoria & Alfred Hotel. His vision grew, and he established the Sports Café brand within the Ambassador Group, opening stores throughout South Africa. Neil was appointed as Director of Operations for the Ambassador Group in 1994, which included the Victoria & Alfred Hotel, the Ambassador Hotel & Executive Suites, the Sports Café franchise and Marvel Tours. In 2000, he was appointed as Managing Director of the Ambassador Group.
In 2007, Neil established Newmark with the sole aim of developing a prestigious portfolio of hotels. Since then, the Newmark portfolio has grown significantly under his exceptional leadership. His inspiring vision for the brand continues to drive its success. Neil has also served as Chairman of FEDHASA Western Cape, as Deputy Chairman on the board of Cape Town Routes Unlimited and as a Director of Cape Town Tourism.
Garth Musikanth, Financial Director at Newmark, has a diverse career background, although his roles have always been related to the property industry. Having worked in London and Germany, his experience provided him with the tools to work in a dynamic atmosphere. This has allowed him to utilise his technical ability to resolve reporting changes, as well as to structure reporting techniques.
These skills have assisted him in his role at Newmark, especially considering the progressive nature of the hotel industry.
He believes in order to grow, one constantly has to realign oneself and that the same is true of a business – it needs to be analysed continuously. His vision is to be involved in the growth of the Newmark portfolio and the strengthening of its brand, thus upholding the positive reputation that Newmark has earned.
Kate Zaaiman skillfully applies her strengths and valuable experience to her role as Group Human Resources Manager for Newmark. While she is passionate about the field of human resources on the whole, Kate has specialised in organisational development.
Kate spent many years working in the retail sector in the United Kingdom and the United States of America, carrying out research on the link between employee experience, a high-performance culture and best quality customer experience.
She has also provided extensive guidance in leadership development as a consultant within various organisations, by applying behavioural and social psychology to achieve the balance between high performance and high motivation, and to assist team members to apply purpose to their roles and to take steps forward in their career development. Kate enjoys working with diverse people, building authentic relationships and inspiring growth among others. She excels at putting strategies in place to facilitate these goals in a practical manner. This is her continuous aim at Newmark, ensuring that its employees gain strength as individuals and as a team on an ongoing basis.
Ryan Roach’s experience is deeply rooted in the hospitality industry, having practised his analytical skills within the field for many years. Now Newmark’s Revenue Director, Ryan has long been involved in revenue management and was, in fact, integral to the writing and implementation of Micros Opera Standard Operating Procedures.
Initially, Ryan had a passion for preparing cuisine and saw himself becoming a chef. After realising this was not what he wished to do on a daily basis, he pursued other career paths within the industry. He was exposed to various aspects of the field, but his love for technology ultimately steered him towards analytics within the hospitality sphere. Ryan’s vision is to take Newmark and all its properties to the next level in revenue management, by embracing the latest technological advancements.
With strong business acumen and a new era approach to leadership, Mike Vroom has once again joined the Newmark team, taking on the title, Group Operations Manager. This follows his role in the successful opening of a leading international hotel in Dubai. Mike is thus no stranger to the management of luxury properties.
He also brings with him many years of experience gained at some of Africa’s most prestigious hotels.
Mike is responsible for the strategic management of existing properties within the Newmark portfolio, as well as the development of new projects going forward. His focus further entails maintaining and bringing uncompromised service to the fore, ensuring excellence across all areas of hospitality and thus outstanding guest experiences. He also plays an integral role alongside Newmark’s human resources team to grow and develop the company’s talent as it expands. His goal is to place continuous emphasis on the unique and personalised five-star service offered by Newmark.
Having gained experience at a diverse range of companies, Lina Nel, Newmark’s Sales Director, uses her insight into the industry to successfully sell the products within the Newmark portfolio. She understands the importance of practising excellent service delivery and ensuring that a brand lives up to what was promised in order to solidify customers’ trust in that brand.
This is exactly what she upholds at Newmark. Passionate about people, travel and sales, Lina loves working in the tourism industry and meeting guests from various walks of life. She places great emphasis on offering personalised service, in line with Newmark’s ethos. Although much of her focus is on figures and targets, Lina always considers and prioritises the quality of guests’ experience. Lina’s vision is to continue growing and solidifying the Newmark brand as a well-recognised global brand.
Newmark’s Group Marketing Manager, Shirley McMurray leads her team with passion, strategic vision and a high level of business intelligence. She began her career in the hospitality industry by training at two prestigious five-star, luxury hotels in South Africa and London, respectively.
Following this, Shirley graduated as the top student at The Cape Town Hotel School and was awarded a scholarship to further her studies by completing an Honours degree in Hotel Management. She gained further experience in hotel management and in the luxurious world of yachting which took her to multiple esteemed destinations before returning to South Africa.
Shirley then took on the management and creative directorship of an exclusive events management company. Her next move involved heading up the marketing activities for the sponsorship and partnership division of an internationally renowned health club brand. This multi-dimensional marketing experience coupled with her qualifications and her deep understanding of the hospitality industry has equipped her most suitably for her role at Newmark. Shirley believes in the importance of evolving and adapting as a leader to stay ahead in an ever-changing industry. Her vision is to maintain and grow Newmark’s legacy.