Management

Newmark’s financial team has combined the conventional “penny wise, pound foolish” mindset with the modern statistical- and report-based approach to finance. The combination of these methods has resulted in a unique and effective financial offering.
 

The company constantly learns and grows by keeping abreast of current industry matters. It believes in enhancing knowledge and training staff at hotel level to understand the financial implication of every action taken. Newmark’s offering is complete and thorough and forms the core requirement for building a successful business. 
 

Newmark’s financial offering includes: 
 

• Executive summary 
• Monthly income statement 
• Monthly balance sheet 
• Monthly segmental income statement 
• Comparative reports guided by the competitive market 
• Annual budget preparation and circularisation 
• Staff-cost analytics 
• Key performance indicators 
• Cash-flow management 
• Mid-month expense scrutiny 
• Maintenance of debtors’ book including online debtors 
• Monthly debtors scrutiny 
• Supplier control and liaison (price negotiation) 
• Authority of bank payments 
• Annual audit guidance 
• Submission of monthly SARS returns 
• Training of hotel finance staff 
   

Newmark’s Human Resources department offers guidance and assistance relating to any form of staffing matters at each of the properties within its portfolio. The company's fine-tuned insights in this field stems from years of working with people from different backgrounds and cultural circumstances and instilling a sense of unity and pride among staff members, as representatives of staff members of a world-class brand. Our professional and highly trained HR personnel endeavour to maintain a high sense of staff morale for the benefit of each individual and the greater Newmark team. 
 

The department’s areas of expertise include: 
 

• Leadership development 
• Rituals and processes for building a high-performance culture 
• Performance management 
• Industrial relations 
• Contract and information management 
• Training and development 
• Compliance and reporting 
   

Revenue management helps to predict consumer demand to optimise inventory and price availability in order to maximise revenue growth. Newmark gathers information about the market so that hotel owners and managers can be proactive and use this information to adjust their products through their distribution channels to ensure they reach the right customers at the right time and at the right price. 


Newmark offers the following revenue management assistance: 
 

• Monitoring of reservations to ensure that all information is gathered for sales and statistics 
• Rate code setup in Property Management Systems (PMSs) for reporting on market segments 
• Loading of rates, packages, changes and admin on the PMSs, where required 
• Channel Manager (CM) connection and training 
• Training on updating third party sites not linked to the CM 
• Online Travel Agent (OTA) connection (Existing and additional) 
• Global Distribution Systems (GDS) connection 
• Compilation of annual rates sheets 
• Completion of free sale contracts and updating of block dates on a regular basis 
• Best Available Rate (BAR) and promotions training 
• Creation of packages, promotions, website specials, email banners, Google AdWords and newsletters 
• Analysing of current month and upcoming six months’ figures relating to occupancies, rates versus previous year and current targets (Weekly revenue meeting) 
   

Newmark has a team of highly skilled individuals at the core of its business to handle all reservations for the hotels and reserves in the portfolio. This efficient team is responsible for capturing the reservations in the appropriate system and notifying the relevant hotel or lodge of any special events or requests. This allows for a seamless process and ensures that our guests’ stays are memorable ones. 

The Operations Division is driven by the Newmark team’s vast expertise, which forms the backbone of the company’s extensive offering. If the role of operations is not actively fulfilled, all other efforts from financial management to marketing are fruitless. For this reason, operations management is a fundamental element within the Newmark package. Its operations management provides the foundation from which all other activities feed. 
 

Newmark’s operations services include: 
 

• Efficient and effective execution of all operations 
• Alignment of operations with the various other business units including procurement, sales and revenue and marketing 
• Effective management of food and beverage departments 
• Provision of a management solution that synergises operations with all business units 
   

Newmark covers the following markets: 
 

• Tour operators 
• Corporate companies 
• Production companies 
• Conference organisers 
• Travel agents 
• Government 

Newmark remains active with marketing activities and offers all properties within its portfolio: 
 

• Weekly site inspections with existing and new clients 
• Weekly sales activity reports 
• Monthly sales and marketing reports 
• Weekly revenue and sales meetings analysing occupancies, rates and online portals 
• 14 national sales trips per annum 
• Newmark attends the following domestic trade shows: Africa’s Travel Indaba and We Are Africa 

Markets for international sales calls, trade shows and roadshows include: 
 

• UK: Road show and sales calls 
• Germany: ITB Berlin and sales calls 
• The Netherlands and Belgium: Roadshow and sales calls 
• Scandinavia: Roadshow and sales calls 
• USA and Canada: Southern Africa Showcase roadshow and sales calls 
• South America: Roadshow and sales calls 

The company’s other sales functions include: 
 

• A minimum of 50 sales calls per week via the dedicated sales team 
• Brochure and allocation negotiations with the tour operators 
• Rates contract issuing and negotiations 
• Request for Proposals (RFPs)/tenders for corporate companies 
• Assistance with rate loading for travel agents on the global distribution system (GDS) 
• Set up of an annual sales and marketing budget 
• International sales offices 
   

Newmark remains active with marketing activities and offers all properties within its portfolio a number of services. 
 

• Website: Set up, design, development, maintenance and reporting and analytics 
• Mobisite: Set up, design, development, maintenance and reporting and analytics 
• Social Media: Set up, design, maintenance, applications, competitions and advertising 
• Google AdWords: Set up, purchasing, management, reporting and analytics 
• Customer Relations Management: Newsletter design, coding, distribution, database management and reporting and analytics 
• Design: Flyers, email banner adverts, brochures, pamphlets, banners, stationery, logos, emailers, conference stands, adverts, menus, packaging, invitations, presentations, etc. 
• Other: Printing, corporate gifts, signage, rebranding, advertising, media placements, public relations, events and launches, copywriting, product procurement, etc. 
• Content Management: Content creation, monthly and bi-monthly focused newsletters, educational and inspiring blogs, fact sheet creation and updates
• Public Relations and Media Management: Engagement, trade exchanges, media trips