Nature Is the New Luxury and Geiger’s Camp Sets the Standard

Could green be the new black this year? In the world of travel, yes. Nature is the new luxury, and high-end jet-setters are satisfying their wanderlust with more than mere opulence. 

Sustainability, conscious connections with nature and local communities and personalised experiences are redefining luxury travel in 2025. One destination that stands out is Geiger’s Camp at Motswari Private Game Reserve by Newmark Hotels & Reserves.

Community, Conservation and Connection
Geiger’s Camp provides more than accommodation for nature lovers; it invites you to an immersive experience, to feel like an integral part of the surroundings and witness majestic wildlife up close in their natural habitats. 

The camp takes guests on a reflective journey, making each traveller think deeply about their impact on the environment and what our purpose could be in protecting it. 

The camp offers a host of adventurous activities like free safari talks, safari drives and walks, and an opportunity to spend the night in The Giraffe’s Nest – a fully equipped treehouse blending luxury and outdoor living. 

There is also the option to book a Motswari African Retreat & Walking Safaris, during which guests can stay in an African-themed bungalow designed carefully to meet your every need with plush decor, rich wooden furnishings and warm colours accented with captivating wildlife art. 

Geiger’s Camp is a place where family and nature inspire every detail, from the outdoor boma to the pool overlooking the lush landscape to the natural rock built into the walls. Every space is a dedication to life and the earth that sustains us.

Other Conscious Luxury Destinations by Newmark 
For travellers seeking an adventure off the beaten path, Newmark Hotels & Reserves has some enticing options in its portfolio. With the company’s philosophy of merging sustainability with luxury at every opportunity, not shying away from green initiatives or compromising on guests’ comfort, this new travel trend aligns perfectly. 

One such destination is Future Found Sanctuary, built into the foothills of Table Mountain in Cape Town. This is the city’s first and only regenerative hotel with a five-star experience. Guests can look forward to freshly foraged farm-to-table cuisine, expansive healing gardens and ancient practices to rejuvenate the body, mind and soul.

Qwabi Private Game Reserve is another stunning destination in the Newmark portfolio that provides guilt-free indulgence. Travellers can relax at either of the two luxurious lodges therein, Letamo and Babohi. 

The reserve is constantly active in conservation efforts. Being located in a UNESCO protected area means that the natural vegetation and wild animals remain untouched and preserved while you embark on your adventure or sip sundowners on the deck. 

Travel with a purpose and renewed appreciation for nature this year. Nestle into nature and book your stay with Newmark Hotels & Reserves today.